Insight: Off-roaders want to find new places to explore
Big Idea: No matter where you are, tackle new terrain.
Execution (AR/VR): A see-through Youtube pre-roll that puts a mini Land Cruiser trekking through an off-road terrain in your real environment.

This student campaign titled 'Tackle New Terrain' was published in United States in May, 2024. It was created for the brand: Toyota, by ad school: S.I. Newhouse School of Public Communications. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 1 month ago.


School: S.I. Newhouse School of Public Communications
Art Director: Jack Wojtowicz
Copywriter: Jack Wojtowicz

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