Description
Insight: Off-roaders want to find new places to explore
Big Idea: No matter where you are, tackle new terrain.
Execution (AR/VR): A see-through Youtube pre-roll that puts a mini Land Cruiser trekking through an off-road terrain in your real environment.
This student campaign titled 'Tackle New Terrain' was published in United States in May, 2024. It was created for the brand: Toyota, by ad school: S.I. Newhouse School of Public Communications. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 11 days ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Jack Wojtowicz
Copywriter: Jack Wojtowicz
