No Ordinary Love

Hinge launched the third chapter of No Ordinary Love, a platform celebrating taking emotional risks in dating and saying how you really feel out loud. Developed in partnership with Dazed Studio, the campaign features a free audiobook of five real Hinge love stories – written and narrated by contemporary authors Tembe Denton-Hurst, Nicola Dinan, Curtis Garner, Raven Smith, and Rufi Thorpe. Each author partnered with a real Hinge couple to transform the honest conversations from their early days of dating into stories that inspire others to share what they feel and need in their own dating lives.

Hinge continues to find inspiration in the rise of book-focused conversations on social media and how it deeply resonates with Gen Z. Romance is the most popular genre read by 18-29-year-olds, and audiobooks are growing in popularity with readers, who listen as they go about their daily lives. In conversations with daters, Hinge saw an opportunity to help Gen Z feel more confident in embracing emotional vulnerability and opening up to each other. This year’s stories center on brave conversations between daters – brought to life as an audiobook – so listeners can experience those moments alongside them.