Description
Today, Hinge unveils Can’t Believe We Met on Hinge, the third chapter of its ongoing It’s Funny We Met on Hinge campaign — a series celebrating the real, unexpected, and deeply human love stories of couples who met through the app. This latest chapter explores a different side of modern dating: who people were, and how they felt, before finding each other.
As Gen Z daters navigate confusion and uncertainty throughout their dating journeys, Can’t Believe We Met on Hinge reflects the honest emotions that often come before meaningful connection — skepticism, frustration, cautious optimism, and the temptation to give up altogether. Yet through candid storytelling from seven real couples, the campaign reminds daters that hope can coexist with the effort it takes to find connection.
Building on the first two chapters of It’s Funny We Met on Hinge, which challenged the binary of meeting either “in real life” or on a dating app, this new installment shifts the focus inward. It explores each person's emotional mindset before they met someone meaningful on Hinge.
Across films, couples from the United States, United Kingdom, and — for the first time — Australia reflect on the winding, imperfect paths that ultimately brought them together.
This professional campaign titled 'Can’t Believe We Met on Hinge III' was published in Multinational Worldwide and United States in May, 2026. It was created for the brand: Hinge, by ad agency: Birthday. This Integrated medium campaign is related to the Electronic Devices and Electronics, Technology industries and contains 3 media assets. It was submitted 2 months ago.
Credits
Hinge Creative Team
Agency/Collective: Birthday
Founder: Corinna Falusi
Partner: Jamie Standen
Partner: Erik Norin
Global MD: Nicole Pinochet
CD: Claire Manganiello
AD: Measu Bellay
Executive Producer: Margaux Ravis
Strategy: Shyam Mervana
PM: Alexandra Szilyagi
Cultural Contributors: Marne Browne, Anna Till, Greta Kovacs, Sylvia Foldes-Bermann, Geeta
Bharati and Michelle Kaufman
STREAMING FILMS CREDITS:
Production Company: Somesuch
Director: India Sleem
Head of Production: Roger Zorovich
Executive Producer: L. Onye Anyanwu
Line Producer: Blair Smith
Director of Photography: Alexis Zabé
PSP
Executive Producer: Susana Oliveira
Production Manager: Luís Rafael Coelho
Post Production
Editorial: Work Editorial
Editor: Annie Perri
Assistant Editor: Brittany Jeanmarie
Executive Producer: Alejandra Alarcon
Head of Production: Chris Delarenal
Producer: Pooji Jonnavithula
Managing Director: Erica Thompson
Finishing: Work Post
Lead Flame Artist: John Valle
Flame Artists: Michael Vaglienty
Producer: Anna Tran
Executive Producer: Drew Rissman
Managing Director: Marlo Baird
Color: Company 3
Senior Colorist: Kath Raisch
Senior Color Producer: Brendan Mills
Audio Post:
Heard City
Managing Partner: Gloria Pitagorsky
Mixer: Phil Loeb
Executive Producer: Liana Rosenberg
Senior Producers: B Muñoz, Nick Duvarney
Producer: Dylan Stetson
Assistant Mixers: Zoltan Monori, Virginia Wright, Chloe Discala
Sound Design
Interlude Sounds
Sound Designer: Taul Katz
Casting: Salt & Lime
CEO/Casting EP: Dana Mitchell
Global Head of Casting: Emma Green
Global Account Managers: Karina Bernstein, Gabriel Teodoro
Business Affairs: Hailstorm
SOCIAL FILMS CREDITS
Director: Ellie Schmitt
Editors: Cassandra Jolie, Ellie Schmitt
