Description
Today, Hinge unveils Can’t Believe We Met on Hinge, the third chapter of its ongoing It’s Funny We Met on Hinge campaign — a series celebrating the real, unexpected, and deeply human love stories of couples who met through the app. This latest chapter explores a different side of modern dating: who people were, and how they felt, before finding each other.
As Gen Z daters navigate confusion and uncertainty throughout their dating journeys, Can’t Believe We Met on Hinge reflects the honest emotions that often come before meaningful connection — skepticism, frustration, cautious optimism, and the temptation to give up altogether. Yet through candid storytelling from seven real couples, the campaign reminds daters that hope can coexist with the effort it takes to find connection.
Building on the first two chapters of It’s Funny We Met on Hinge, which challenged the binary of meeting either “in real life” or on a dating app, this new installment shifts the focus inward. It explores each person's emotional mindset before they met someone meaningful on Hinge.
Across films, couples from the United States, United Kingdom, and — for the first time — Australia reflect on the winding, imperfect paths that ultimately brought them together.
This professional campaign titled 'Can’t Believe We Met on Hinge III' was published in Multinational Worldwide and United States in May, 2026. It was created for the brand: Hinge, by ad agency: Birthday. This Integrated medium campaign is related to the Electronic Devices and Electronics, Technology industries and contains 3 media assets. It was submitted 8 minutes ago.
