Description
In 2023, Doritos partnered with world-renowned flavor experts Empirical on a bold venture: launching a spirit infused with real Nacho Cheese. We needed an equally bold idea to prove to fans that we used the actual flavor from our chips to make the spirit. Our solution? Well, we took the flavor from our chips. That’s right. For the first time in 50 years, we ruined our #1-selling product. On purpose.
Introducing Doritos No Nacho Cheese.
Dropped one week before the spirit, these limited-edition chips got people wondering where the flavor went. While some fans were confused, others were plain mad. We added fuel to the fire by acting mystified ourselves and asking, ‘Where did the Nacho Cheese flavor go?’ across Doritos’ social channels.
After a week of confusion, we revealed where the beloved flavor had gone: into our new spirit. Within minutes, the topic of the Empirical x Doritos Nacho Cheese Spirit was on everyone’s lips, garnering coverage on Good Morning America, TODAY, CNN, HypeBeast and beyond.
This professional campaign titled 'No Nacho Cheese' was published in United States in December, 2023. It was created for the brand: Doritos, by ad agencies: Goodby and Goodby Silverstein & Partners. This Design, Direct, and Experiential media campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted about 1 month ago by Ms.: Quynh Tran of Miami Ad School Berlin.
Credits
CCO: Margaret Johnson
ECD: Stefan Copiz, Eamonn Dixon
ACD: Lennie Galloway, Thomas Gladhill
Art Director: Toan Mai, Sharon Cordon
Copywriter: Quynh Tran, Harrison Fuerst
