Description
Nothing is worse than cooking and then having to scrub a pan for hours. The Calphalon Classic Stainless Steel Nonstick Pan resolves this- nothing sticks to it. To depict it's nonstick surface, different things are described that should not “stick”, and then are related it to how food does not stick to the nonstick pans.
Digital: Sticky food can slide right off Calphalon pans in a fun mobile game.
This student campaign titled 'No More Sticking Around' was published in United States in August, 2024. It was created for the brand: Calphalon, by ad school: Syracuse University Pre-College Program at Newhouse. This Digital and Print media campaign is related to the Household Products industry and contains 4 media assets. It was submitted 30 days ago by Christina Liguori.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Christina Liguori
Copywriter: Lauren Pomerantz
Instructor: Mel White
TA: Cole Meredith