Why can’t it be non-stick?

School: S.I. Newhouse School of Public Communications


Consumers get frustrated when products are extremely sticky. it gets to the point that they wish everything was non-stick.

This student campaign titled 'Why can’t it be non-stick?' was published on December 19, 2023. It was created for the brand: Calphalon, by ad school: S.I. Newhouse School of Public Communications. This OOH Outdoor and Print media campaign is related to the Household Products industry and contains 4 media assets. It was submitted 4 months ago.


Advertising (School): S.I Newhouse School of Public Communication
Art Director: Destiny Erazo
Art Director: Anastasia Svetlova
Copywriter Destiny Erazo
Copywriter Anastasia Svetlova
Instructor Mel White


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