A new campaign by Swiss sports brands On celebrates the remarkable career of Swiss-born two-time Olympic medalist Nicola Spirig, as she seals her legacy as arguably the greatest female triathlete of all time. On June 5th, she became one of the two first women in history to complete a full distance triathlon in under 8 hours – and did so as a 40-year-old mother of three, just three months after being seriously injured in a bicycle crash. The campaign is led by a film, called Nicola’s Spirit which captures the lead-up to what may be Spirig’s last ever race, and her extraordinary philosophy and strength of mind – leaving an inspiring legacy for future athletes everywhere.
At the Dekra Lausitzring racetrack in Germany, not only did Nicola Spirig smash her personal record of 9:14:07, the seven-time European Champion also made the impossible possible, by becoming one of only two women in history to break the 8-hour barrier in a long-distance triathlon. She crossed the line in an epic 7:34:19 – only three minutes behind Ironman champion, Katrina Matthews.
This professional campaign titled 'Nicola’s Spirit' was published in Switzerland in June, 2022. It was created for the brand: On, . This Film medium campaign is related to the Sports industry and contains 1 media asset. It was submitted over 1 year ago.
Executive Producer: Feliciano Robayna
Producer: Gessica Giulini
Creative Director and Writer - Simon Brotherson
Director - Andrew Telling
Producer - Olivia Hirschberg
Director of Photography - Lee Thomas