Nice one

Liverpool Football Club (LFC) today reveals that it is using its traditional Christmas advert spot this year to deliver the biggest thank you to fans in an extensive campaign connecting with more than 450 million of its supporters locally and globally.
The campaign message is as simple as it is Scouse: “To the world’s greatest fans, nice one”.
Featuring a hero film, OOH, digital, social media, plus further activations yet to be announced, the multimedia, multi-market campaign devised by Liverpool FC, is the most extensive undertaken by LFC in its 134-year history.
Spearheaded by a film in 60- and 30-second versions, which will appear across the LFC website liverpoolfc.com/Christmas and the club’s social channels, “Dear Reds” features Liverpool FC star players including Virgil van Dijk, Alexis MacAllister, Alisson Becker and Florian Wirtz. The players express their heartfelt gratitude, concluding with: “This club doesn’t belong to us. But we’re honoured to represent it. And it’s an honour to play for you. To the world’s greatest fans, nice one.” 
While Liverpool is a key focus, a global OOH campaign is scheduled to also appear internationally around all Official Liverpool Supporters Club outpost locations in 24 cities, in 16 countries spanning 5 continents – going the extra mile to show LFC’s commitment to spreading the word directly to its global fan base. The creative reinforces the power of its supporters across OOH, digital and social which uses UGC images and video captured by the fans themselves.
Hannah Pym, senior vice president, marketing and digital, Liverpool FC says: "LFC has always been shaped by its supporters. Their passion, loyalty and connection to the club can be seen in every corner of the world, and that's something we're incredibly proud of.
"With 'Nice One', we're putting the world's greatest fans at the heart of our Christmas campaign and delivering football's biggest-ever thank you to the people who help make this club so special. Spanning 24 cities, 16 countries and five continents, this bold and ambitious campaign reflects LFC's growing influence and cultural relevance beyond the pitch, highlighting its desire to connect with supporters in ways that extend beyond football into wider conversations across sport, entertainment and popular culture." 
Virgil van Dijk, Liverpool FC captain says: "It's an honour and a privilege to play for our fans, whether they're in Anfield or watching from the other side of the world. Putting them front and centre of our Christmas campaign is a fantastic way to thank them for being there, through the good times and the challenges”.
Grace Fisk, Liverpool FC Women’s captain says: "It's wonderful to be able to say thank you to our growing community of LFC Women supporters in this way. We’re excited to continue this journey together and create many more special moments along the way. Nice One, for being there for us week in, week out."
LFC will announce further fan-targeted activations and giveback gestures, including a number of events delivered alongside club partners including PayPal, Carlsberg and Expedia, to be unveiled across the Christmas period.    
As part of the campaign, LFC is also launching a range of discounts and exclusive offers for supporters. This includes saving £10 when you spend £70 and an extra £10 saving when you pay with PayPal until November 19th, T&Cs apply. All Red members will still receive an additional 10% saving.
Fans can also access Black Friday and Cyber Monday deals through, LiverpoolFC.com, the official LFC store app and official LFC stores in the UK & Ireland.
Sean Douglas, Head of Enterprise UK at PayPal, adds: “Liverpool fans are at the heart of what makes this club so special, and this campaign is about recognising that loyalty and giving something back. Through our partnership with Liverpool FC, PayPal is proud to play a part by giving fans money off this Christmas, helping make the festive season go a little further for Reds.”
The global campaign will also align with the localised LFC Foundation's Christmas Magic campaign, which aims to ensure as many families are supported at a time of year that can be incredibly difficult for some. Last year it reached more families than ever before, with food support at the heart of its festive efforts across the Liverpool City Region.
Fans can also take a tour of the Liverpool FC Museum for free from 1 to 30 November when prebooked online using the code “Nice One”.
The size and ambition of the seasonal campaign is testament to the growing cultural influence of LFC, which was recently named as the most culturally relevant football club among Europe's leading clubs according to insights from independent global research. LFC has over 227M followers on social media, and was named the most engaged club in the Premier League for the last three seasons in a row, with more than 1.5BN social media engagements last season alone. A third more than any other Premier League club.