Next of kin, Buries it in the backyard, Don't be frightened

Agency: The Monkeys


The campaign sets up Oak as the perfect solution to "hungrythirsty", the state of weak indecision when you’re a little bit hungry and a little bit thirsty but can’t decide what to do about it. Oak is the only flavoured milk that can hit the "hungrythirsty" spot because it hasn’t been watered down or compromised to fit in with trends, fads or societal pressure.

This professional campaign titled 'Next of kin, Buries it in the backyard, Don't be frightened' was published in Australia in October, 2010. It was created for the brand: Oak, by ad agency: The Monkeys. This Print medium campaign is related to the Non-Alcoholic Drinks industry and contains 3 media assets. It was submitted over 11 years ago.


Advertising Agency: Three Drunk Monkeys, Australia
Executive Creative Director: Justin Drape, Scott Nowell
Art Director: Matt Heck
Copywriter: Damian Fitzgerald, Alex Derwin
Group Content Director: Dan Beaumont
Strategic Planning Director: Fabio Buresti
Strategic Planner: Fiona Lake
Content Director: Suzy Coman
Content Manager: Kate Behne
Designer: Erwin Santoso
Print Producer: Tom Harrison, Chris Benson
Photographer: Andrew Cowen
Producer: Samantha Simpson & Adam Watson (SAMIAM)
Art Buyer: Alice Quiddington
Retoucher: Toby Pike (Toby & Pete)


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