ADVERTISING

Domtar

Next is now.

Agency: nez&pez

Next is now.

Next is now. Cover illustration for commemorative book.

Next is now. Pillars of Domtar illustration.

Next is now. Domtar values illustration.

Next is now. Sustainability illustration.

Description

Domtar is a company with a long and storied history, having manufactured everything from railroad ties to chemicals over the years. Today, they are a leading producer of paper, packaging, and pulp. But what sets Domtar apart is their remarkable ability to adapt and evolve with the times. This spirit of innovation and reinvention is at the core of their identity. To capture this essence, we developed a vibrant and youthful campaign that celebrates Domtar's unwavering commitment to their values which have remained constant since 1848.

For this campaign, we created a 175th-anniversary video celebrating their history and designed a commemorative book for employees and customers featuring original illustrations.

This professional campaign titled 'Next is now.' was published in Canada and United States in June, 2023. It was created for the brand: Domtar, by ad agency: nez&pez. This Design, Film, and Print media campaign is related to the Household Products industry and contains 5 media assets. It was submitted 3 months ago by Creative Director: Laurie Donato of nez&pez.

Credits

Advertising Agency: nez&pez
Animation Company: Coat of Arms
Creative Director: Laurie Donato
Creative Director: Ruben Lopez
Illustration Company: Jolby
Illustrator: Dillon Lawrence

ADVERTISING

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