A light-hearted new charitable initiative is built around a new vocabulary that describes our strange COVID world. NewWordsForNow.com benefits mental health in Canada.
This professional campaign titled 'New Words For Now' was published in Canada in February, 2021. It was created for the brand: Canadian Mental Health Association, by ad agency: Mixtape. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 10 media assets. It was submitted almost 2 years ago.
Advertising Agency: Mixtape, Toronto, Canada
Illustrator/designer: Sara Kralovanszky