Canadian Mental Health Association

New Words For Now

Agency: Mixtape


A light-hearted new charitable initiative is built around a new vocabulary that describes our strange COVID world. benefits mental health in Canada.

This professional campaign titled 'New Words For Now' was published in Canada in February, 2021. It was created for the brand: Canadian Mental Health Association, by ad agency: Mixtape. This Integrated medium campaign is related to the Public Interest industry and contains 10 media assets. It was submitted over 3 years ago.


Advertising Agency: Mixtape, Toronto, Canada
Illustrator/designer: Sara Kralovanszky


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