Launch campaign for Howdy Beer, marketed in Rocky Mountain states, targets the “New West,” typically self-reliant, millennial professionals, not exactly “cowboy,” but definitely not cosmopolitan. Campaign compares New West to Old, not always favorably, and by extension, questions the need for an over-fussy artisanal beer. Howdy is a quality “sessionable” pilsner, better than most mass beers, less expensive than most craft beers. Campaign includes Google Search, Instagram, Print, Poster and Experiential.
This professional campaign titled 'New West' was published in United States in June, 2019. It was created for the brand: Howdy Beer, by ad agency: TDA_Boulder. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 10 media assets. It was submitted over 3 years ago.
Advertising Agency: TDA_Boulder, Boulder, USA
Creative Directors: Alex Rice, Jeremy Seibold
ECD: Jonathan Schoenberg
Social: Ande Eiche, Zola Owsley
Designer: Zach Minard
Producer: Sarah Sweeney
Account Director: Abby Schroder
Media Director: Heather Lee
Media Planner: Ashley Lynch
Client VP Marketing: Dana Query