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Policygenius

Differences should be celebrated

Description

Insurance as an industry excludes people for a variety of reasons - age, health conditions, even hobbies (hello scuba diving).
By comparing the top life, home and auto insurance companies, Policygenius is able to find the right insurance for almost anyone. Diversity of choice is something that is really close to the hearts of everybody at Policygenius - and the reason the company is so proud to call New York City home.
The Policygenius Pride mural is a celebration of that diversity. It depicts a common New York scene: an intersection of two streets, filled with a cross section of people. As the Pride parade makes its way towards the intersection, we see people from all walks of life going about their day. Gay, lesbian, trans, queer, allies, families of all kinds, people with disabilities. Policygenius also included in several of their own team members.

This professional campaign titled 'Differences should be celebrated' was published in United States in June, 2019. It was created for the brand: Policygenius, . This OOH Outdoor medium campaign is related to the Finance industry and contains 7 media assets. It was submitted about 5 years ago.

Credits

Creative Director: John Downing
Art Director: Stephen Icardi
Copywriter: John Downing
Illustrator: Justin Poulter
Executive Producer: Sam Cosby
Designer: Phil Blackowl

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