Description
Whitefish Credit Union entered Missoula with billboards that didn’t look like financial advertising at all. With zero branding and copy written in Ryan’s actual handwriting, the boards introduced a new guy in town looking for friends to do outdoorsy stuff with, sparking curiosity and local buzz. A microsite revealed the full story: Ryan works at Whitefish Credit Union, and both he and the credit union were new to Missoula, inviting locals to visit the new branch and meet the team.
This professional campaign titled 'New To Missoula' was published in United States in September, 2025. It was created for the brand: Whitefish Credit Union, by ad agency: Up To Something. This Integrated and OOH Outdoor media campaign is related to the Finance industry and contains 1 media asset. It was submitted 37 minutes ago.
Credits
Advertising Agency: Up To Something, Charlotte, NC, USA
Creative Director: Todd Turner
Creative Director: Richard Molinaro
VP of Marketing: Josh Wilson
