Metro
Scaffold banner
Scaffold banner
Bus wrap
Oversize abribus
Description
IKEA Copenhagen was facing a challenge: the city-centre store was often seen more as a showroom than a place, where you could actually take large items home the same day. So when customers needed something bigger - a bookcase, a sofa, a wardrobe - they would often go to one of IKEA’s larger out-of-town stores instead.
To change that, IKEA expanded its warehouse, meaning a much bigger part of the range is now available for immediate pick-up right in the city. But rather than launching yet another campaign built around specific products, IKEA took a more literal approach and wrapped Copenhagen in iconic flat-packs, delivering one simple message:
“Now the larger items are also in stock”.
This professional campaign titled 'IKEA - Flatpack CPH' was published in Denmark in January, 2026. It was created for the brand: IKEA, by ad agency: Marketsquare. This OOH Outdoor medium campaign contains 5 media assets. It was submitted about 1 hour ago.
Credits
Agency: Marketsquare
ECD: David Asmussen
Creative Lead: Jonas Quist Nielsen
Creative: Anne-Sofie Astrup Clemmensen
Creative: Linnea Bertelsen
Senior DTP: Peter Rainer
Client Service Director: Ditlev Schiller
Account Manager: Laura Balslev Handest
Creative Director: René Kammersgaard
.
Client: IKEA Denmark
IKEA Denmark: Pernelle Krogh
IKEA Denmark: Jakob Lykke
IKEA Denmark: Kristoffer Bæk-Mikkelsen
Dentsu Denmark
