Toyota’s "Never Settle" brand campaign celebrates the determination and collective spirit that is taking Latinos farther and farther. :60- and :30-second versions of the spot, “Not Yet”, illustrate how Latinos push forward and never give up on achieving their goals, because nothing is impossible. The creative centers on success stories, from starting a new business to graduating from college, but also speaks to the future possibilities that inspire new generations of Latinos to keep moving forward.
The social media portion of the campaign features a diverse group of influencers, including real-life engineer and first Mexican-born woman to travel to space, Katya Echezarreta, who share their inspiring stories of perseverance and determination with Latinos to encourage them to keep pushing forward because together they can go further.
Two digital commercials, “CEO” and “Grad,” further amplify the message by delivering stories that showcase the enduring spirit of never giving up on life goals. The spots were directed by award-winning filmmaker Nicolai Fuglsig, director of the action-war film 12 Strong.
This professional campaign titled 'Never Settle' was published in United States in October, 2022. It was created for the brand: Toyota, by ad agency: Conill. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 11 months ago by Chief Communications Officer: Chris Traina of Conill.
General Manager, Vehicle Marketing and Communications – Toyota: Scott Wracher
Senior Marketing Manager, Vehicle Marketing and Communications – Toyota: Tyler McBride
Production Company: MJZ, Inc.
Executive Producer: Emma Wilcockson
Line Producer: Karen O’Brien
Director: Nicolai Fuglsig
Chief Creative Officer: Gustavo Sarkis
Chief Creative Officer: Veronica Elizondo
Group Creative Director: Sebastian Garin
ACD Art Director: Brunno Cortez
ACD Copywriter: Luciano Griessi
VP, Director of Production: Carlos Barciela
Director of Content Production: Krysta Rosales
VP, Director of Business Affairs: Valentina Dostal
Business Affairs Manager: Linda Flores
VP, Director of Project Management: Sandy Mayer
Associate Project Manager: Josemar Brown
Managing Director: Ana Rodriguez
VP, Management Director: Anabel Ordonez
Sr. Group Account Director: Patty Mira
Management Supervisor: Lissete Jimenez
Senior Account Executive: Ana Muñoz
Chief Media Communications Officer: Diana Stumvoll
Group Media Director: William Formeca
Associate Media Director: Melody Gastelum
Associate Media Director: Nancy Bueno-Shoats
Media Supervisor: Alexandra Contreras
Laura Semple – Chief Strategy Officer
VP, Group Director of Strategic Planning: Alejandro Oszust
Chief Communications Officer: Chris Traina
Director of Public Relations: Delia López