UN Women

Never - Crushed Butterfly, Never - Burnt Flower, Never - ...

School: Helwan University


Violence against women is a major global problem violating human rights, and intimate partner violence is a big part of it.
This campaign aims mainly for communicating with the intimate partner, delivering a new message that violence against women indirectly affects him too.
Taking a safe approach towards this issue this campaign uses visuals that interact with feelings without disturbing the recipient, avoiding triggering the psychological defense mechanisms that could hinder the delivery of the message.

This student campaign titled 'Never - Crushed Butterfly, Never - Burnt Flower, Never - ...' was published in Egypt in January, 2018. It was created for the brand: UN Women, by ad school: Helwan University. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 5 years ago.


Advertising School: Faculty of Applied Arts / Helwan University, Cairo, Egypt
Creative Director: Nesrin Ezzat
Art Director / Photographer / Illustrator / Copywriter: Peter Adel Sobhy
Copywriter: Andrew Nasri
Additional Credits: Hiba Nazmi, Aya Ebrahim


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.