NEtime, NEwhere

Inspired by the growing influence of Korean culture among the youth of Northeast India, Nongshim introduces its celebrated Shin Ramyun with a powerful campaign titled "NEtime, NEwhere." This campaign emphasizes the availability of Nongshim's authentic Korean ramen throughout the vibrant Northeast region, making it accessible anytime and anywhere for all ramen lovers.

The creative brings to life the diverse and stunning landscapes of Northeast India, intricately woven into the heartwarming image of a bowl of Nongshim Shin Ramyun. From snow-capped peaks and serene rivers to cultural landmarks and lush green hills, the visual reflects the soul of the Northeast, showcasing its beauty and heritage. Complementing this imagery is the steaming, delicious ramen that serves as a unifying symbol of warmth, flavor, and community.

Culturally relevant, the campaign celebrates the love for food that unites people and pays homage to the Northeast's strong connection to Korean culture, from K-dramas to cuisine. "NEtime, NEwhere" encapsulates the essence of Nongshim's commitment to bringing authentic Korean flavors closer to home, reinforcing the idea that great taste knows no boundaries.

Through its impactful visuals and relatable messaging, the campaign positions Nongshim as more than just a ramen brand—it becomes a cultural bridge, creating excitement and driving engagement across the region while making every meal a memorable experience.