Art collectors will soon have a chance to own unique works of art created by four multifaceted artists from across the United States, all of them using General Motors vehicle hoods as their canvas.
The proceeds are going to two nonprofits, EVNoire, which provides EV education to diverse communities, and Accessible Festivals, creator of fully accessible opportunities at music festivals for people of all abilities.
Bidding ends on Nov. 30 at 11 p.m. at Neighbor Hoods under the auspices of 32auctons, a silent auction platform. Both nonprofits align with GM's aspiration of being the most inclusive company in the world by focusing on diversity, equity and inclusion.
The auction comes after the launch of GM's Neighbor Hoods campaign, which coincided with Roc Nation's Made in America Festival, an annual two-day, culturally diverse concert festival. As a sponsor of the festival, GM brought a unique charitable component to that event, along with an attention-grabbing vehicle display.
GM’s Zone Zero showcased the GMC Hummer EV Pickup, Ultium Platform and a new branded content series, Neighbor Hoods.
This professional campaign titled 'Neighbor-Hoods' was published in United States in November, 2022. It was created for the brand: GM, by ad agency: Majority. This Integrated medium campaign is related to the Automotive and Public Interest, NGO industries and contains 1 media asset. It was submitted about 1 year ago.
Client/Brand: General Motors
Brand Experience Agency: Jack Morton