Description
Backus Tank Semifinalist Contenders: Road to Cannes
In the world, communities that live in direct contact with nature do not have electricity that allows them to keep their food in good condition. Nature emits high intensity noises that we can transform into energy through a physical process called “piezoelectricity.” Corona will take advantage of this to create a cooler with acoustic receptors that convert these sounds into cooling energy. Thus, we will ensure that the most vulnerable populations can improve their diet and develop activities such as fishing, livestock and agriculture.
This professional campaign titled 'Nature Cooler (*not published)' was published in Peru in May, 2024. It was created for the brand: Corona, by ad agency: VML Peru. This Ambient medium campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted 24 days ago by Copywriter Senior: Diego Wall of VML Perú.
Credits
Creative Director: Jefferson Cortavarria
Creative Director: Miguel Estela
Copywriter: Diego Wall
Art Director: Jean Navarro
Art Director: Paula Villafana
Graphic Designer: Juan Bravo