Tim Hortons

National Coffee Day in the Metaverse

Agency: GUT Toronto


Tim Hortons is celebrating National Coffee Day by stepping into the Metaverse for the first time with a new Roblox game and launching the sale of the limited-edition Tims Run Club apparel.

The Tims Speed Run challenge is now available to play on Roblox. The one-of-a-kind obstacle course brings you through a world populated with mountain-sized Tims coffees and donuts. Players are challenged to race through the course and pick up the best Tims Speed Run time while carrying a tray of Tims, hopping across spinning donuts and bagels, dodging Timbits boulders, and picking up golden coffee beans for bonus points. Developed in partnership with Roblox and Media.Monks, this unique course will be available to play for Roblox users globally for the next month.

This professional campaign titled 'National Coffee Day in the Metaverse' was published in Canada in September, 2022. It was created for the brand: Tim Hortons, by ad agency: GUT Toronto. This Integrated medium campaign is related to the Food and Sports industries and contains 3 media assets. It was submitted about 1 year ago.


Brand: Tim Hortons
Senior Director, Marketing Communications: Solange Bernard
Senior Manager, Marketing Communications: Heather MacLeod
Manager, Marketing Communications: Nadine Nour
Manager, Marketing Communications: Nishtha Sharma
Senior Manager, Media: Anthony Campos
Manager, Media: Roxanne Hugh

Agency: GUT Toronto
Co-Founder & Creative Chairman: Anselmo Ramos
Co-Founder & Creative Chairman: Gaston Bigio
Managing Director, Global Chief Client Officer & Partner: Carmen Rodriguez
North America ECD & Global Partner: Ricardo Casal
North America ECD & Global Partner: Juan Javier Peña Plaza
Global Chief Strategy Officer & Partner: Fernando Ribeiro
Managing Director: Ryan O'Hagan
Executive Creative Director: Brynna Aylward
Creative Director: Rafael Freire
Associate Creative Director: Laura De Santis, Sophia Kossoski, Garrett Tonge, Karen King
Creative: Lucas Palleschi, Teri Yeung, Abraham Beltran, Gabriela Cruz
Managing Supervisor: Catherine Gao
Account Executive: Mariana Campos
Project Manager: Kat Antonopoulos
Chief Strategy Officer: Dino Demopoulos
Senior Strategist: Gvantsa Datuashvil
Strategist: Lisa Clark
Content Strategy Director: Emily Barnes
Content Supervisor: Chantal Legge
Director of Production: Athena Kouverianos
Producer: Vivian Poon

Production Company: Lookout Content
Ben Shirinian - Director
Jared Cook - Executive Producer
Teryn Clancy - Producer
David Schuurman - DP
Michael Tenagila - Photographer


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