ADVERTISING

Nike

Nascida do Vento

Agency: AKQA Sao Paulo

Description

Born from the wind. Nike and Vasco launch third jersey inspired by the force that moves the club. The new kit revives the symbolism of sails, rooted in the club’s tradition and translated into the power of the fans’ chants. The jersey debuts on August 30 in the Campeonato Brasileiro.
Whether in calm waters or the toughest storms, Vasco never drifts. There is always a shout from the terraces to push the team forward, making Vasco move ahead regardless of the path. The club’s history has never been told in silence. It was shouted to the four winds. This inexhaustible energy inspires Vasco’s third shirt, developed by Nike for the 2026 season.
The new shirt translates into its design the relationship between the club, its supporters and the historical Vasco vocation to go further. The kit is inspired by sails, one of the traditional elements of the club’s centenary symbolism, and draws a parallel between them and the strength of the Cruz-Maltina supporters. Their chants, just like the winds that guide the ships, propel Vasco on the pitch.
Entirely yellow, in reference to the tone of the ships’ sails, the jersey features a V-neck, alongside black details on the sleeves and sides. Inside the collar, the image of the Cruz-Maltina caravel references one of the elements present in the Vasco crest, reinforcing the kit’s connection with the club’s history and tradition.
“Vasco has a unique relationship with its supporters. There is an energy coming from the terraces capable of changing the rhythm of a game, pushing the team and making the club move forward in the most important moments. The third shirt symbolises exactly this connection. The wind moves the sail and, at Vasco, it is the fans’ shout that gives movement to the team. It is a story of strength, identity and movement represented in a new shirt,” states Renato Aguiar, Marketing Director at Fisia, the official distributor of Nike in Brazil.
For Vasco president Pedrinho, the new shirt represents one of the most striking characteristics of the Vasco identity. It is the ability to keep sailing regardless of the conditions.
“The launch of our third shirt connects elements of our history to the strength of our supporters who do not raise their voices just to make noise, but to give strength to the sails and change the game. Just as the wind propels the boat, Vasco advances, driven by the force of the shouts coming from the terraces. More than a new kit, this shirt reinforces a partnership that seeks to value what makes Vasco unique and translate this identity for a new generation of Vasco fans.”
The player’s jersey features Nike Dri-FIT ADV (Advanced Functional Innovative Technologies). Dri-FIT ADV uses body mapping of athletes in motion and innovative construction methods to draw sweat away from the skin and accelerate evaporation, providing maximum performance during the match.
Born From The Wind campaign
Nike has partnered with AKQA’s São Paulo studio AKQA Casa to create the Born From the Wind ('Nascida do Vento') campaign that draws on the relationship between movement and energy to tell a story that connects Vasco's tradition to the strength of its supporters. Using the metaphor of a ship's sail — which only fulfills its purpose when propelled by the wind — the narrative honors the Cruzmaltino chants that push and move Vasco forward, especially in moments that demand the most courage.
The supporter and player versions of the new Vasco third shirt are now available at Nike (stores, website and app), Centauro (stores, website and app), Gigantes da Colina stores and selected retailers.

This professional campaign titled 'Nascida do Vento' was published in Brazil in August, 2026. It was created for the brand: Nike, by ad agency: AKQA Sao Paulo. This Film and Integrated media campaign is related to the Sports and Sportswear industries and contains 8 media assets. It was submitted about 3 hours ago.

ADVERTISING

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