ADVERTISING

Toyota

Narrow Side Street, Tight curve, Small parking space, Fou...

Agency: Saatchi & Saatchi

Description

The haiku is the world's shortest poetic form. This makes it the perfect medium to advertise the iQ from Toyota, the world's shortest 4-seater. While these haikus are written in the traditional 5-7-5 syllable structure, they mimic the typical mystical haiku style of speech to evoke poetically the advantages and benefits of the iQ.
Production company: Matthias Heisig / A.R.T. Studios

This professional campaign titled 'Narrow Side Street, Tight curve, Small parking space, Fou...' was published in Germany in June, 2012. It was created for the brand: Toyota, by ad agency: Saatchi & Saatchi. This Audio medium campaign is related to the Automotive industry and contains 4 media assets. It was submitted almost 10 years ago.

Credits

Advertising Agency: Saatchi & Saatchi, Frankfurt, Germany
Executive Creative Director: Jorg Riommi
Concept / Copywriters: Frank Baumbach, Sandra vom Berg
English adaption: Alice Gnodde
Account: Jens Eberth

ADVERTISING

iStock Essentials

Toyota Corolla display. Toyota i...

Artist: jetcityimage

iStock Signature

Toyota Yaris Hybrid on a street

Artist: Tramino

iStock Signature

2021 Toyota 4Runner

Artist: shaunl

iStock Essentials

Red Toyota C-HR car moving on th...

Artist: YuriyVlasenko

iStock Essentials

Man driving Toyota car. Close up...

Artist: Daria Kulkova

iStock Signature

New Toyota Vehicles in a Row at ...

Artist: tomeng

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.