Nanny-Cams for Your Child's Safety!
School: VIVA Institute of Applied Art
Ever been worried about your kid even though you’ve hired a nanny? For the Final Year of my College I made this campaign on Nanny cams. Nanny cam is a type of wireless video surveillance system marketed to parents who want to use an in-home surveillance device to monitor their caregiver’s interactions with their children. I've come across terrifying footage caught on the nanny cams which gave me chills JUST by looking at it, the footage included kids being physically and mentally abused and tortured by the very person who’s supposed to take care of them. The parents think their kids are safe if they are home with a nanny/babysitter, BUT they really might just be safer on their own! BrickHouse Security is a leading provider of solutions and consultation about security and surveillance to consumers and businesses of all sizes, since 2005. They have a wide range of products regarding security, including many options for Nanny cam. Nanny cams are widely used across the globe, but, in India, people are still not that much aware about them. That is why I wanted to create an attractive campaign which catches the eyes of new parents and helps ease their worries about leaving their kids with a stranger. Even the care of close friends and relatives may cause anxiety, and here people have confidence on their 'aaya' and later they might or might not come to regret that. So ‘Better Safe Than Sorry!!’
This student campaign titled 'Nanny-Cams for Your Child's Safety!' was published in India in July, 2019. It was created for the brand: BrickHouse Security, by ad school: VIVA Institute of Applied Art. This Integrated medium campaign is related to the House, Garden industry and contains 12 media assets. It was submitted over 3 years ago by Smitika Doshi.
Advertising School: Viva Institute of Applied Art, Mumbai, India