Description
A battery-free keychain device that turns your phone into an offline desert survival system. Built by Social Clinic for Tank (Great Wall Motors) in Saudi Arabia, Najm Suhail draws on centuries of desert survival wisdom to guide young drivers home when their signal disappears.
Every month, 127 rescue operations are conducted across Saudi Arabia's 2.3 million square kilometers of desert, where less than 12% has cellular coverage. Najm Suhail was designed for this reality.
One tap before your trip downloads offline maps and starts recording GPS breadcrumbs, your digital trail of footprints in the sand. One tap during an emergency activates a decision engine that processes your trail, compass, time, and temperature, then gives you one clear instruction to get home. One tap for SOS generates your coordinates and a rescue message, ready to send the instant you catch signal. A built-in safety timer automatically alerts your emergency contacts if you go silent.
The survival knowledge encoded in the device has been published as an open-source protocol, freely available to developers and rescue organizations worldwide, designed to be adapted for any environment on earth.
Learn more at najmsuhaylgwm.com
This professional campaign titled 'Najm Suhail: The One Product We Hope You Never Need' was published in Saudi Arabia in March, 2026. It was created for the brand: GWM TANK, by ad agency: Social Clinic. This Experiential medium campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted 1 day ago by creative director: Mohammed Hamadah of social clinic.
Credits
Client: GWM TANK – ADMC
Agency: Social Clinic
AGENCY TEAM
• Rayyan Jamjoom – CEO
• Mohammad Al-Ayoubi – Managing Director
• Mohammed Hamadah – Creative Director
• Adham Abbas – Senior Art Director
• Abdullah Bin Wabar – Senior Graphic Designer
• Fayza Alotibi – Content Manager
• Bigz Production – Videography