Today, Midea America Corp. announced the launch of its first-ever cross platform U.S. brand campaign. The creative is centered around the concept of a fictional "Chief Idea Officer" (CIO) played by actor and comedian Sam Richardson of popular TV series "The Afterparty" and "Veep."
Included in the campaign is a 60-second hero spot which debuts Wednesday, June 15 across broadcast streaming platforms and social channels as well as three additional 30-second spots appearing later this June. Each video spot depicts how the company's innovations are solely attributed to pretend Chief Idea Officer, Richardson, who surprisingly appears in customers' living spaces and other settings pointing out every Midea product as "My-Idea" – a twist on the brand's pronunciation.
Reaching more than one billion dollars in U.S. sales in 2021 alone, Midea with more than 50 years of experience in the business and a global presence as one of the world's largest manufacturers, produces and specializes in smartly designed home appliances including dehumidifiers, residential air conditioners, fans, refrigerators, washing machines, dryers, dishwashers, and more.
Midea developed their first campaign in partnership with their newly appointed agency of record, full-service advertising agency, Pereira O'Dell.
This professional campaign titled '"My-Idea"' was published in United States in June, 2022. It was created for the brand: Midea, by ad agency: Pereira O’Dell. This Content, Digital, and Direct media campaign is related to the Household Products industry and contains 4 media assets. It was submitted over 1 year ago by Account Executive : Jaime Rice of Digennaro Communications .