My Hyundai Mobile App Launch

Agencies: Ogilvy Cairo MEMAC OGILVY


My Hyundai Mobile App is finally here in Egypt.
How far can we go?
Everyone is having a very busy fast paced life…
Everything nowadays is mobile!
Everything is on the gooooooooooooooo!
So please welcome our brand-new "My Hyundai Mobile App"!
#Convenience on the go
#Maintenance on the go
#Assistance on the go
# New car on the go
#Download on the go

The Execution for this direction is built upon 1- Awareness phase, Launching a teaser campaign on social media platforms to generate curiosity about the upcoming mobile app launch.
followed by unique hashtag for the launch and promote it across all social media
channels to create buzz and engage with the audience.
2- Consideration phase, Creating a series of informative and engaging posts and tutorials about the app features and benefits giving the user in-depth understanding of how the app works t drive downloads.

This professional campaign titled 'My Hyundai Mobile App Launch' was published in Egypt, South Korea, and United Arab Emirates in August, 2023. It was created for the brand: Hyundai, by ad agencies: MEMAC OGILVY and Ogilvy Cairo. This Content, Design, and Print media campaign is related to the Automotive industry and contains 6 media assets. It was submitted 8 months ago by Art Director : Meral Ahmed of Ogilvy.


Advertising Agency: Ogilvy Cairo
Creative Team: Hesham Tarek - Meral Ahmed
Art Director: Meral Ahmed
Senior Copywriter: Hesham Tarek
Senior Graphic designer: Ahmed El- Mallah
Creative Director: Omar El Moataz Bellah


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