A Higher Form of Reality

Agency: TAC Universe

Accommodate yourself to a higher form of reality. Waterfront combines an upscaled experience with picturesque sceneries.

Waterfront is a manifestation of your dreams…

You deserve to wake up to this view everyday.

The quality of life you deserve, guaranteed only at Waterfront.

Leave the ordinary behind, and experience a higher form of expectation with Waterfront.

Where luxury meets serenity.

At Waterfront you can touch the sky.


Waterfront- A Higher form of Reality
[Launching Campaign]

About Waterfront:

Waterfront is a new development by Seif Group, over an area of 120,000 m2, featuring 7 high-rise towers with various residential units, a ground-floor recreational area, a -2 floor podium equipped with a multitude of high-end retail brands and a garage situated on the ground floor of the podium and an underground level, below the podium.


Create a social media launching campaign for Waterfront


To introduce the Waterfront project to the public and create a positive and aspirational image of the development as a place that offers a higher standard of living.

Creative Concept:

Introducing Waterfront, the epitome of luxury living. A place where expectations are exceeded, life is elevated and luxury is redefined. Experience a higher form of excellence and make Waterfront your new home.

This professional campaign titled 'A Higher Form of Reality' was published in Egypt in July, 2022. It was created for the brand: Waterfront, by ad agency: TAC Universe. This Design and Digital media campaign is related to the Real Estate industry and contains 7 media assets. It was submitted 7 months ago by Creative Strategist: Fady George of TAC Universe.


Advertising Agency: TAC Universe
Creative: Fady George
Copywriters: Fady George, Omar Abdel Salam, Farah Mashaal
Account Manager: Farah Mahdy
Graphic Designer: Andrew Tarek - Omnia Roshdy
Art Director: Ra'ef Elshafai (Rivo)


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