In Dubai, 83% of the population is composed of expats. Since social recognition is an important factor when deciding to buy a luxury item, that can be a problem for selling a car like INFINITI's.
Our solution is to do a simple intervention at the showroom and offer a deal to possible customers. If they bought the cars, we would publish a press ad in their hometowns, sharing the good news with family and friends.
An old-fashion press used to convince someone to buy a car thousands of miles away from where it was published.
This professional campaign titled 'My First INFINITI Ad' was published in United Arab Emirates in November, 2018. It was created for the brands: AW Rostomani and Infiniti, by ad agency: MulleLowe. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 3 years ago.
Advertising Agency: MullenLowe MENA, Dubai, United Arab Emirates
Creative Directors: Miguel Dianda, Alfonso Arbós, Tomas Lavagno
Art Director: Rodrigo Nakaza
Copywriter: Marcelo Zylberberg
Editor: Mohammed Jawad
Production: Dejavu, Satori