A familiar song produced in 1983 and taught in schools around the world as part of a sexual abuse prevention programme, has been given a reboot to raise funds to fight the second pandemic - women abuse in South Africa.
‘My Body (Stand Up)’ samples a song by educational psychologist Peter Alsop, and teaches themes such as consent and boundaries. The new track features artists including Lira, Juliet Harding from GoodLuck, Mariechan - who rose to fame as one third of the girl group, Jamali - and Gigi LaMayne. All funds raised from the proceeds generated from streams and needle time of My Body (Stand Up) will be donated to the 1st for Women Foundation for its ongoing fight to end woman abuse.
This professional campaign titled 'My Body (Stand Up)' was published in South Africa in November, 2020. It was created for the brand: 1st for Women, by ad agency: Retroviral. This Content medium campaign is related to the Finance and Public Interest, NGO industries and contains 1 media asset. It was submitted almost 3 years ago.
Advertising Agency: Retroviral, Johannesburg, South Africa
ECD: Mike Sharman
Music composition: Tiger Fight
Producers: Garth Barnes, Chris Snyman
Production company: 10th Street
Executive Producer: Darren Kerr
Director: Alison Martin
AD: Wilna van Staden
DOP: Gavin Pincus