Ultra Pet

My Best Friend

Agency: Retroviral


If he really was your best friend, you'd let him choose the food he'd like to eat.

We all need a light-hearted story in our lives right now, and that's exactly what Ultra Pet serves up in this collaboration with Retroviral and Panther Punch.

'My Best Friend' is a 1 minute long short film chronicling a day in the life of a pet owner and his best friend.

The dog is played by Cape Town cult icon and character actor, WillyBalls

This professional campaign titled 'My Best Friend' was published in South Africa in December, 2022. It was created for the brand: Ultra Pet, by ad agency: Retroviral. This Content, Digital, and Film media campaign is related to the Pets industry and contains 1 media asset. It was submitted over 1 year ago by CCO: Mike Sharman of Retroviral.


Advertising Agency: Retroviral, Johannesburg, South Africa
Production company: Panther Punch, Cape Town, South Africa
CCO: Mike Sharman
CD: Ndumiso Nyoni
Account Manager: Kayli Botha
Director: Oliver Booth
DOP: Michael Carter
Producer: Michael Klein
Writers: Mike Sharman, Oliver Booth, Glen Biderman-Pam

Adarsh Group
Thai Health Pro...


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