Mustang Mach-E Expert in 0-60

Augmented Reality is transforming the way customers are experiencing products. In fact, recent surveys highlight that nearly half of millennials in the U.S. would prefer an augmented reality experience of a product to help them make purchases ahead of the holiday season.
Ford has just launched an AR experience to help bring consumers up close and virtual with the first-ever all-electric Mustang—the Mustang Mach-E.
Now, consumers can experience the vehicle like they would have never imagined with “Expert in 0-60,” a 10-episode, audio guided augmented reality series narrated by members of the Mustang Mach-E team that brings the SUV inside customers’ homes or anywhere. The new immersive approach is just one way that the brand is innovating to adapt to today’s largely virtual economy.
Unlike other AR experiences, “Expert in 0-60,” which was created with BBDO, encourages viewers to move around the vehicle, while experts suggest the best vantage points to view each feature. Users can hear about the design inspiration, explore inside the vehicle’s cabin and even see the Mustang Mach-E shoot off the line in a 0-60mph demonstration.