Planet Fitness

Don’t Let 2020 Get the Best of You

Agency: BarkleyOKRP


2020 has been the year of being “stuck.” We have been stuck inside, stuck with family, and stuck on the couch, which has especially impacted our fitness routine and reduced our motivation—it’s a circular problem. Now that Planet Fitness clubs are open, there is an answer to getting unstuck.

This professional campaign titled 'Don’t Let 2020 Get the Best of You' was published in United States in October, 2020. It was created for the brand: Planet Fitness, by ad agency: BarkleyOKRP. This Film medium campaign is related to the Recreation, Leisure and Sports industries and contains 1 media asset. It was submitted over 3 years ago.


Advertising Agency: Barkley, USA
Chief Creative Officer: Katy Hornaday
Executive Creative Director: Tom Demetriou
Executive Creative Director: Troy Burrows
VP, Director of Integrated Production: Melany Esfeld
Producer: Chris Webb
VP, Director of Business Affairs: Anne Thomasson
Associate Creative Director: Jeremy Gilberto
Associate Creative Director: Jordan Breindel
Sr. Project Manager: Tifany Wrzesinski
SVP, Brand Leader: John Hornaday
VP, Brand Director: Julie Barr
Sr. Brand Manager: Ashley Cox
Executive Strategy Director: Chris Cardetti
Strategy Director: Molly Griffin
Production Company: WDI Media Inc
Director: Zach Math
Production Company Executive Producer: Will Dempster
Editorial Company: Cosmo Street L.A.
Editorial Company producer: Gigi May
Editor: Zack Winick
Post Production Company: Cosmo Street L.A.
Post Production Company producer: Gigi May
Color: ArtJail Toronto
Colorist: Clinton Homuth
Audio: Post Haus
Audio Engineer: Nick Anello


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