• Ironic by Alanis Morissette on Océano FM. • MUSIC DRIVES YOU, OCÉANO 93.9 FM
• Scar Tissue by Red Hot Chili Peppers on Océano FM. • MUSIC DRIVES YOU,OCÉANO 93.9 FM
What It Feels Like for a Girl by Madonna on Océano FM. • MUSIC DRIVES YOU, OCÉANO 93.9 FM
My Favourite Game by The Cardigans on Océano FM. • MUSIC DRIVES YOU, OCÉANO 93.9 FM
Description
“Music Drives You” has become part of Océano FM's brand identity, positioning the station as the soundtrack to every journey. For the second chapter of this print campaign, we wanted to take the concept further, highlighting a simple insight: music has the power to transform us.
When you're driving and a song from an iconic music video comes on the radio, something changes. Suddenly, you feel like the star of that video, even if you look nothing like the original artist. The music transforms your mood, your day, and the way you experience the journey.
We recreated iconic scenes from music videos by The Cardigans, Madonna, Alanis Morissette, and Red Hot Chili Peppers, replacing the original artists with everyday drivers who become the protagonists of their own music videos.
“Music Drives You” continues to build Océano FM's identity as a 100% music radio station, celebrating how the right song can turn an ordinary drive into an extraordinary experience.
This professional campaign titled 'Music Drives You II' was published in Uruguay in June, 2026. It was created for the brand: Océano FM, by ad agency: Amén McCann. This Print medium campaign is related to the Media industry and contains 4 media assets. It was submitted about 4 hours ago.
Credits
Advertising Agency: Amén McCann
CEO: Nacho Vallejo
Account Team: Jazmine Kleiman, Natalia Pons, Lucia Rocumpaj, Avril Sequeira, Carmela Colominas
Creative Director: Carolina Gelfont
Creative Team: Josefina Secco, Camila Sande, Matilde Retamozo, Sofía Lemos.
Design Team: Gonzalo Borrazas, Maia Icazuriaga, Martín Rocha, Clara Troncoso
Production Team: Lucia Amado, Santiago Alegre
