Description
Our brief presented a challenge: Océano FM had become a 100% music radio station, but keeping a strong connection with its audience was essential.
Unlike other stations, our music programmers are well-known DJs in the local scene. We wanted them to connect with listeners, hear their requests, and play their favorite songs.
We created a WhatsApp number, 093 939 000, incorporating our frequency, 93.9 FM, so listeners could chat directly with the DJs throughout the day and request songs.
To promote it, we developed a print campaign inspired by a familiar frustration: trying to get a DJ to play your song at a party.
“The only place where your request gets played” reinforces Océano FM's positioning as a 100% music radio station where listeners don't just enjoy the music. They help choose what plays.
This professional campaign titled 'WhatsApp the DJ' was published in Uruguay in March, 2026. It was created for the brand: Océano FM, by ad agency: Amén McCann. This Print medium campaign is related to the Media industry and contains 2 media assets. It was submitted 3 days ago.
Credits
Advertising Agency: Amén McCann
CEO: Nacho Vallejo
Account Team: Jazmine Kleiman, Natalia Pons, Lucia Rocumpaj, Avril Sequeira, Carmela Colominas
Creative Director: Carolina Gelfont
Creative Team: Josefina Secco, Camila Sande, Matilde Retamozo, Sofía Lemos.
Design Team: Gonzalo Borrazas, Maia Icazuriaga, Martín Rocha, Clara Troncoso
Production Team: Lucia Amado, Santiago Alegre
