We recovered, edited and organized in chronological order more than 550 audio files from different radios that transmitted what was happening in the 11th September, 1973. Compiling all this material in a minute by minute timeline to relive through audio the chilean coup d'état (the first day of a 17 years dictatorship), just how it happened. All this material was broadcasted during the 11th September, 2018 (the 45 anniversary of that fatal day), on one of the AM radio stations that were shut down by Pinochet in 1973, starting the transmission at 8am to match the minute by minute of which was happening that day, creating an immersive experience that impacted a whole new generation of people who didn't live those times to made them feel the uncertainty, the fear, the impotence. And from there, open a conversation about the value of human rights.
This professional campaign titled 'Museum of Memory and Human Rights' was published in Chile in September, 2018. It was created for the brand: Museum of Memory and Human Rights, by ad agency: Wolf BCPP. This Audio medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: Wolf BCPP, Santiago, Chile
Executive Creative Director: Gonzalo Baeza
Creative Director: Nicolás Pérez
Art Director: Tomás Castro, Pablo Pacheco
Copywriter: Luis Moreno