Description
Truth: We have a primal urge to ‘look on the other side of the mountain’, to escape, walk, run, swim and discover new things.
Idea: This idea is about encouraging people to chase down discovery. It seeks to inflame the itch to explore all those places, people and activities that remain unexplored to them. It will naturally inspire the mini and massive adventures, special moments and legendary stories. We can own this better than anyone because we have the vehicle that’s more versatile than anyone.
After all, ‘discovery’ is a belief we wear on our badge.
NEVER STOP DISCOVERING
This professional campaign titled 'Muddy Dog, Winter Swim, Family Line Up' was published in United Kingdom in April, 2018. It was created for the brand: Land Rover, by ad agency: Spark44. This Print medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted over 6 years ago.
Credits
Advertising Agency: Spark44, London, United Kingdom
Global Chief Creative Officer: Brian Fraser
Creative Director: Lee Aldridge
Art Director: Jamie Woodington
Copywriter: Richard Fox-Robinson
Photographer: Richard Prescott
Retoucher: Oli Carver
