To promote the movie function of the iPod, cinemas were activated by miniaturizing the movie going experience. This movie trailer played at a fraction of its normal size. The campaign idea was: "Movies in your pocket".
This professional campaign titled 'Movies in your Pocket campaign, Screen' was published on April 01, 2007. This Ambient medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 16 years ago.
Advertising Agency: Net#Work BBDO, South Africa
Creative Directors: Graeme Jenner, Julian Watt
Art Director: Sean Harrison
Copywriter: Tim Beckerling
Photographer: Brian Gibbs
Producers: Clinton Mitri, Maggie Post