The presented print ad done for the NGO - Help Drive Foundation urges an individual to take a positive step towards the society. It is an attempt of creating awareness, to help every homeless person with a shelter as well as to provide physical and mental treatment for them. The visual representation depicts their hope of hunting for a destination. The essence of the campaign gives a fair idea to take a step towards this social responsibility by donating & becoming a volunteer.

This student campaign titled 'A step of HOPE' was published in India in February, 2024. It was created for the brand: Helpdrive Foundation, by ad school: L. S. Raheja School of Art. This Print medium campaign is related to the Other industry and contains 6 media assets. It was submitted about 2 months ago.


Advertising Agency (School): L.S. Raheja school of art, Worli
Art Director: Tanmay Kelkar
Copywriter: Tanmay Kelkar
Photographer: Tanmay Kelkar
Mentor : Principal. Radha Ambekar and Prof. Sudarshan Bhosle


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