Description
Ice cream advertising with a twist: in a new campaign to reposition the brand, lovers of Mövenpick ice cream melt away. Surrounded by the beauty of the Swiss Alps, lovers of Mövenpick’s signature ice-cream flavours dance fluidly melting away like ice cream on your tongue. Perfectly capturing the campaign’s motto: "Melt away."
Serviceplan Suisse realized the campaign alongside the British director and photographer Emma Tempest, who has already proven her skills working for renowned fashion brands. The shoot occurred over two days in the Bernese Oberland, near Lake Engstlen. The close-up ice cream shots were produced in Amsterdam by a film production company specializing in food imagery (Goodhouse film).
This professional campaign titled 'Mövenpick' was published in Switzerland in April, 2023. It was created for the brand: Froneri Switzerland, by ad agency: Serviceplan Suisse. This Integrated medium campaign is related to the Confectionery, Snacks industry and contains 3 media assets. It was submitted about 1 year ago.
Credits
Froneri Switzerland:
Bernard Tual: CMO, Group Head of Marketing Froneri
Alicia Munday: Group Marketing Manager
Reto Lüchinger: EO Froneri Switzerland
Lisa Possiel: Head of Marketing Froneri Switzerland
Markus King: International Senior Brand Manager Mövenpick
Serviceplan Suisse:
Pam Hügli: CEO
Raul Serrat: Chief Creative Officer
Peter Schäfer: Chief Strategy Officer
Micha Seger: Executive Creative Director
Marcin Baba: Executive Creative Director
Philipp Intlekofer: Art Direction
Nadja Tandler: Art Direction
Peter Liptak: Copywriter
Caroline Ronzani, Sylvia Kohler, Laura Schlittler: Consulting
Carmen Aebischer: Production
Barbara Häne, Victor Borel: Realisation
Torsten Gerst: Executive Producer
Jennifer Schulz: Executive Producer
Mediaplus Suisse:
Pascal Fröhli: Managing Partner
Thomas Koller, Beat Graf, Moira Fernandez: Consulting
Luzian Storrer: Senior Digital Manager
Production House:
Goodhouse Film: Johannes Schmidt
Director and Photographer: Emma Tempest
Social Media: TYMA Film, Yannis Petrone
