Move forward with Vitality

Agencies: Girl&Bear SNAP LDN Bernadette


Health and life insurer Vitality, launches a new integrated brand campaign, with its creative agency of record SNAP LDN.

Reflecting an update in how the insurer brings its brand to life and its continual strive for innovation, the new campaign heroes Vitality’s much loved brand mascot, Stanley the dachshund, as he takes centre stage rather than his owners. Far from being reluctant to exercise as he has been in previous campaigns, Stanley now runs, jumps, swims and slides his way through life, embracing a healthier lifestyle - even joining in with a football game in the park.

This professional campaign titled 'Move forward with Vitality' was published in United Kingdom in October, 2023. It was created for the brand: Vitality, by ad agencies: Bernadette, Girl&Bear, and SNAP LDN. This Digital, Film, and Integrated media campaign is related to the Finance, Health, and Insurance industries and contains 1 media asset. It was submitted 7 months ago.


Campaign Title: Move forward with Vitality
Client: Vitality
Advertising Agency: SNAP LDN
Creative Director: Liam Wilson
Creative: Liam Wilson
Creative: George Cartwright
Creative: Lucas Robin
Managing Partner: Oliver Lewis-Barclay
Account Director: Charlie Fry
Senior Account Manager: Melissa Adamou
Planning Director: Daniel Brown
Agency TV Producer: Ben Exley
Agency Creative Producer: Zoe Bell
Media Buying Agency: Walk-In Media
Head of Planning: Anna Palmer
Business Director: Danielle Meesschaert
Senior Account Manager: Libby Watling
Head of AV: Marika Hemming
Account Manager AV: Rachel McGrath

Post production: Electric Theatre Collective
Creative Director: Dean Robinson
VFX Shoot Supervisor: James MacLachlan
Colourist: Andi Chu
2D Lead: Soledad Martin
CG Lead: Jack Powell
Animation: Electric Studios
Executive Producer: Vic Lovejoy
Producer: Sydney Levy


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