To launch the new P Zero, Pirelli produced a film exclusively for the Internet starring Uma Thurman: Mission Zero. Promotional kits were distributed to Pirelli's main clients to invite them to check out P Zero's performance in the new film.

This professional campaign titled 'Mouse' was published on July 01, 2007. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 17 years ago.


Advertising Agency: Leo Burnett, Săo Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Directors: Juliana Paracencio, Felipe Massis
Copywriter: Leonardo Assad
Photographers: Luis Fernando Macian, Mauricio Cassano



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