Mother’s Day

To celebrate Mother’s Day, Medplus pays tribute to the everyday superpowers of mothers with a heartwarming visual that blends love and practicality. The ad features an open handbag filled not just with everyday essentials but an entire “pharmacy”, blister packs, pills, an inhaler, and more. The headline reads: “To the ones who carry a pharmacy in their purse & love in their hearts.”
The ad cleverly shows maternal care with medical readiness, capturing how Nigerian mums always seem to have exactly what’s needed, be it paracetamol or the nostalgic touch of an old Nokia phone tucked in the bag, adding an emotional layer, reminding viewers of mum’s ever-reliable presence. The brand message is subtle but clear.
The insight stems from a relatable truth in Nigerian homes: mothers are the first doctors, nurses, and comfort-givers. Their bags often hold mini-pharmacies, a symbol of their readiness to care, anytime, anywhere.