ADVERTISING

Dove

Most Likely To

Agency: Ogilvy Canada

Description

Back to school should be an exciting time of year. But sadly, 2 out of 3 girls stop participating in school because they hate the way they look. From raising their hand in class to joining extracurricular activities, low self-esteem is holding girls back from their real potential.

Dove's new campaign "Most Likely To" shows that it doesn't need to be this way. Dove is helping to bring confidence to every classroom with free virtual workshops for all schools and teachers across Canada. Because teaching our girls to love themselves can be their most important lesson.

Learn more at Doveday.ca

This professional campaign titled 'Most Likely To' was published in Canada in September, 2024. It was created for the brand: Dove, by ad agency: Ogilvy Canada. This Film medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted about 2 months ago.

Credits

CLIENT
Client: Dove Canada
Title: “Most Likely To”
General Manager, Personal Care: Divya Singh
Dove Canada Marketing Lead: Laura Douglas
Media Company: PHD Canada
PR Company: Edelman Canada

AGENCY
Agency: Ogilvy Canada
Chief Creative Officer: Francesco Grandi
Creative Director: Luke Woodard
Creative Director: Morgan Starr
Copywriter: Morgan Starr, Phil Gull
Art Director: Luke Woodard, Pedro Minari, Helen Giles
Chief Strategy Officer: Jeremy Daly
Strategy Director: Michael Mcdonald-Beraskow
Chief Client Officer: Chris Perron
Account Director: Rohan Mehra
Account Supervisor: Katie Parker
Co-Director, Production: Jaclyn Garfinkle
Co-Director, Production: Alexandre Andre

PRODUCTION
Production Company: Smuggler @ Soft Citizen
Founding Partner: Patrick Milling-Smith
Founding Partner: Brian Carmody
Chief Operating Officer: Andrew Colón
Managing Director: Sue Yeon Ahn
Managing Director: Eva Preger
Executive Producer: Rob Burns, Eva Preger, Link York
Line Producer: Rob Jacklin
Director of Photography: Juliette Lossky
Production Designer: Pink Calculator
Casting: Milo Casting
Wardrobe: Angela Kozsuta
Makeup: Shannon Burnett
Post Production: Cabin
Editor: Nina Sacharow
Transfer Facility: Alter Ego
Colourist: Eric Whipp
Online Facility: Cabin VFX
Music House: Big Sync / Boombox

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ADVERTISING

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