‘Morning Ritual’ tells an everyday story of a young woman getting ready for work at the start of the day. She gets dressed, greets her dog and makes her morning coffee. It’s only when she checks the weather that we realize how Alexa can help with the seemingly simplest of things.
It follows on from the successful ‘Sharing is Caring’ and ‘Sisters’ films for Alexa released earlier this year. The spot is airing across the UK, Germany, France, Spain and Italy.
This professional campaign titled 'Morning Ritual' was published in United Kingdom in September, 2019. It was created for the brand: Amazon, by ad agency: Joint. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 3 years ago.
Advertising Agency: Joint, UK
Production Company: Academy
Director: Frederic Planchon
Sound Design: Factory
Post-Production: The Mill
Editor: The Assembly Rooms