Description
Cpl is best known for recruitment, but its work reaches much further: project solutions, managed services, business process solutions and the operational work that helps organisations move from what is to what could be. Its new brand campaign, created by ACNE, makes that adaptability physical.
The fully AI-generated film follows an office building in a humble city row that decides it wants more, reshaping itself as it makes its way through the city and finding new paths and new forms as it goes. Each time it arrives somewhere, it sees the next possibility.
Directed by MAGU Directors and produced by Misideal.
This professional campaign titled 'More Starts Here' was published in Ireland in October, 2026. It was created for the brand: Cpl, by ad agencies: Acne and Misideal. This Film medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted about 2 hours ago by Communications Lead and Executive Producer: Leticia Xavier of Misideal.
Credits
Creative agency: ACNE
Production Company: Misideal
Director: MAGU Directors (Marina Abranches & Gustavo Martins)
AI Assistants: Lucas Sarcinelli, João Daniel
Executive Producer: Guy Fuhrer
Client: Cpl
Chief Executive Officer: Lorna Conn
Chief Sales & Marketing Officer, Cpl Group: Áine Fanning
Creative agency: ACNE
Managing Director: Dylan Cotter
Copywriter: Catherine Conroy
Art Director: Vini Bustamante
Project Manager: Kay Wan
Partner, Deloitte: Peter Glynn
Music: Kevin Breathnach, Avondale Studios
