Lately the beer brand Miller has lost market shares and wants to become relevant again. The "More Beer, Less Lake" campaign is a way for Miller to re-build the connecting to their hometown. By helping out with an issue that concerns what used to be their most loyal customers.
This student campaign titled 'More Beer, Less Lake' was published in Sweden in April, 2020. It was created for the brand: Miller, by ad school: Berghs School Of Communication. This Experiential medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 3 years ago by Art Director: Beata Lindholm of Berghs School of Communication.
Advertising School: Berghs School of Communication, Stockholm, Sweden
Art director: Beata Lindholm