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Description

In today’s fast-paced life, pain has quietly become a part of our everyday routine. Whether at work, at home, or during workouts, people often ignore discomfort and adjust with it instead of seeking relief. Pain slowly turns into a silent companion.
This campaign brings out that unspoken relationship through bold and relatable statements that reflect real-life situations. It shows how people normalize pain and continue moving despite it.
With the promise “ Bas 5 min ke liye, ” Moov positions itself as a quick and effective solution that helps break this habit of adjustment. The campaign connects emotionally with the audience while reinforcing the brand’s instant pain relief benefit.

This student campaign titled 'moov' was published in India in February, 2026. It was created for the brand: Moov, by ad school: B.S.Bandekar College of Fine Art. This Print medium campaign is related to the Health industry and contains 2 media assets. It was submitted 1 day ago by Prof.: siddhesh of B.S.Bandekar College Of Fine art, Applied Art, Sawantwadi.

Credits

College : B. S. Bandekar College of fine art (Applied Art), Sawantwadi
Class : Third Year BFA
Art Director : Priti Khandekar
Copywriter : Priti Khandekar
Guidance : Prof. Uday wele, Prof. Siddhesh Nerurkar, Prof. Radha Gawade,

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