In this winter of ice storms and a polar vortex, moments of warmth are few and far between. We wanted to see if we could change that. By joining hands, commuters completed a circuit between the positive and negative symbols on either side of the transit shelter.
This professional campaign titled 'Moments of Warmth' was published in Canada in March, 2014. It was created for the brand: Duracell, by ad agency: Cossette. This Ambient medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 8 years ago.
Advertising Agency: Cossette, Toronto, Canada
Co-Chief Creative Officers: Matt Litzinger, David Daga
Creative Directors: Chad Borlase, Jennifer Wilson
Art Director: Lucyed Hernandez
Copywriter: Dan Cummings
Accounts: Caley Erlich, Kaitlin Doherty
Designer: Duncan Collis
Executive Producer: Sarah Bogue
Producer: Vlad Doclin
Director of Photography: Etienne Boilard
Editor: Jason Grebski