Your knowledge has gone past its expiration date.
The world is changing so quickly that it takes a lifetime to learn your craft. The marketing we studied a decade ago is already dead. In order to demonstrate this, we took Philip Kotler’s cult marketing book and millions of spores of mold, placed them together in a citylight panel and… let time show off its strength.

This professional campaign titled 'Mold' was published in Ukraine in April, 2018. It was created for the brand: Ukrainian Marketing Forum, by ad agency: BBDO. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 6 years ago.


Advertising Agency: BBDO, Kyiv, Ukraine
Executive Creative Director: Anze Jereb
Creative Director: Denis Keleberdenko
Senior Copywriter: Julia Kolesnik
Art Director: Maria Plotnikova
Head of Design Studio: Maria Teterin
Designers: Togzhan Slyamgaliyeva, Kseniya Milchenko, Alexandr Onatsky
Account Manager: Alisa Komm
Client Service Director: Irina Danilevskaya
Chief Executive Officer: Victor Ishkov
Cameraman: Anton Ivanov
Microbiologist: Galeb Al-Maali, Candidate of Biological Sciences, Junior Researcher


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